Turn Your Sourdough Hobby into a Business in 5 Easy Steps

Deciding to sell sourdough was one of the best things I have done. It has brought me such joy to connect with my community and share my delicious sourdough with the world! My personality type likes to jump into things before I am fully prepared, a blessing and a curse, but in this case, it has been a huge blessing.

  1. Create your business name & logo. I used Canva.com to create my logo for my business. I have used it to create logos for friends businesses as well, and I continue using it to create graphics to share on my business page.
  2. Get your food handlers license as well as anything else required by your state. My local farmers Market required that I had my food handlers license. I love using the Texas A&M Agrilife Extension for classes. They are always easy to navigate and quick to complete.
  3. Decide where you want to sell. Are you wanting to set up a booth at your local farmers market, or are you wanting to strictly sell from your home? I started off selling at our Farmers Market, and it was so much fun. However, you can also establish yourself in the community and sell bread that way. I have created a “Homestead In Bloom” facebook page, and that is where I take orders for each week. This is also where I post about hosting sourdough classes. For my first farmers market, I made 18 loaves to sell. I had to pay $25 for my spot at the market. I sold out 2 hours before the market was over, which was so exciting! However, it is not realistic for me to be able to make that quantity each week and go sell at Farmers Markets every weekend, so I am happy to have a second option. Each week, I get around 10-15 orders just through my facebook page alone, so that is plenty to keep me busy in my little home kitchen. If orders start to dwindle, I plan to go back to the Farmers Market, but for now, this is working beautifully!
  4. Get your supplies! This will look differently depending on the route you’re planning to take. If you are just wanting to sell your sourdough from your home, then really, all you need is packaging! This is where that logo you created or had made for you comes into play. You can print your logo and arrange it on your loaves in a beautiful way. For loaves I sell from home, I do not put a logo on. This saves me some steps. IF you’re planning on selling at a Farmers Market though, you will most likely be required to have a logo that included the ingredients as well as the address where the bread is made. If you are planning to sell at your local Farmers Market, you may need to get a tent to to set up your booth under, a table for your goodies, a table cloth and decor, as well as supplies to set up an attractive display of your bread. My local Farmers Market has a pavilion, so I didn’t need to purchase a tent covering, which was great because those can be expensive. When you’re looking for all of these supplies, I highly recommend looking at Facebook Marketplace first before buying new. You can find everything you need to set up for your Farmers Markets second hand, and that will save you money!
  5. Start promoting your new business! Even if you have decided that you only want to sell at Farmers Markets, I still highly recommend that you create a facebook page for your business. Many farmers markets have facebook pages that they promote their events and hi-light local vendors to showcase who all will be at their market. This is a great way to get the word out about your new business, draw in new customers, as well as harness the power of social media for spreading the word about your new business. The “share” option on facebook is such a powerful tool since it allows new people to find you and connect.

I am so excited for you, and I hope this helps you embark on your sourdough journey. If you have any questions, need help creating a logo, or simply want to chat about getting started, please don’t hesitate to reach out to me here, on my facebook page, Homestead in Bloom, or on instagram @homesteadinbloom, and I am happy to help you in any way I can!

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